U choose a topic Case Study Example | Topics and Well Written Essays - 1000 words

U choose a topic - Case Study Example This water industry operated under strict regulations from both governmental and nongovernmental organizations concerned with quality assurance. One such organization includes the International Bottled Water Association (IBWA), and the America’s Food and Drug Administration (FDA). These bodies are usually concerned with facilitating adoption of safety and quality related standards to consumer markets. Within any economic environment, bottled water industry plays a significant role in enhancing management and rational utilization of ground water (Gleick 54). In addition, this industry provides numerous opportunities for commercial ventures involving different stakeholders like suppliers and logistical manufactures. In the recent past, statistics indicates steadily increasing sales in bottled water within the global consumer market. In 2009 alone, sales of bottled water were approximately $78 billion within that fiscal year alone. In 2010, sales increased by 4.3% to hit a revenu e target of $81 billion. This specific increase within that short period indicates availability of business opportunities within the industry (Eshleman 71). In this regard, certain success factors facilitate achievement of production, distribution and sales objectives by involved companies. One such factor is conformance to production standards required by the industry. Bottled water industry is under governance by federal and state authorities in matters relating to product quality. In order for any organization to gain considerable recognition within any given marketing environment, they will first develop reliable standards of production allowed by relevant authorities. Within the American market, success only comes after an organization gains quality approval from the Food and Drug Association. Apart from such a local quality assurance authorities, other producers choose to advance towards attainment of standards required by international bodies like IBWA (Vasconcellos 84). In t his context, success is directly related to level of conformance to existing standards of product quality in the market. Another integral success factor in bottled water industry involves marketing strategies employed by a given company. In this case, an example of strategy that directly influence marketing trends include distribution and sales patterns used by a marketing agency to reach target consumers (Eshleman 88). Consumer trends suggest that individuals are more likely to purchase a convenience related product whenever their proximity to that product increases. In actual consumer markets, bottled water occupies same shelves as those of other soft drinks in convenience stores. In addition, bottled water can also be sold along with other soft drinks in restaurants, hotels and snack shops. This means that the ability of an organization to avail their product to these premises increases their chances of sales success. From a more practical illustration, Coca Cola utilized its sof t drink distribution channels to deliver its bottled water brands to the market. Fortunately, Coca Cola had a fully developed and efficient distribution channel for their soft drink market. The company was under no commercial obligation to develop a new distribution channel for their new products (Eshleman 92). In this regard, the company in subject supplied mineral water filled bottles to store shelves selling their popular soft drinks. Changes in the industry Since its inception on a commercial scale level,