Ethnography Study of Coffee House - 2553 Words

From Mc World and cow boy capitalism to cultural ecumene and glocalisation, theorists are continually inventing polychromatic phrases to explain their differing points of view on cultural shifts caused by globalisation. â€Å"Globalization has been associated with a range of cultural consequences. These can be analysed in terms of three major theses, namely, homogenization, polarization, and hybridization,† (Holton 2000). This essay seeks to lend credence to the hybridization thesis, by observing a coffee house located in the developing country of Trinidad and Tobago (TT). Focusing on the aesthetics of the cafà © and the purchase behaviour of its customers, this essay intends to evaluate the attempt of this organisation to create a coffee†¦show more content†¦They were polite, smiled often and added to the professionalism of a high end coffee bar. The six customers who entered were repeat purchasers, meaning they purchased from this cafà © before. This assumption was made because these customers knew what they wanted before they ordered and they knew where they wanted to sit. Two of the customers brought reading material and one student had a lap top. All customers appeared comfortable in this social setting and changed their behaviours to suit the calm, relaxing environment. My observation has led me to group the customers as follows: 1) Exuberant Students – young, fashionable and energetic students who perhaps think of coffee as a fashion statement or who enjoy sugar rushes, 2) Working Class Drinkers – employees who drink coffee to escape the world of work and 3) Indulgers – individuals who drink coffee because of the pleasure derived or those who seek caffeine fixes. Evidently this cafà © exemplifies globalisation and its influence on developing nations. The results of this ethnography will be analysed to determine whether a first world coffee culture habit can be ingrained in a developing society where coffee bars are not popular. Before this analysis, the various cultural tangents imposed by the globalisation process will be discussed. Coclanis and Doshi (2000:52) quoted Friedman (1999) who stated, â€Å"Globalization comes into existence when everyone feels the pressures,Show MoreRelatedEthnography, The Recording And Analysis Of A Culture Or Society1122 Words   |  5 PagesColeman and Bob Simpson, â€Å"Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution†. Ethnographies are in-depth studies of a culture which is unfamiliar from one’s own. One of the best places to observe and perceive human behavior is a coffee house. A coffee shop will involve multiple cultures and various behavior patterns to study. Richie’s Place Coffee Shop is located in JamaicaRead MoreA Comparative Look At Space And Law Essay1472 Words   |  6 PagesSarah Turner’s article, Coffee House: Habitus and Performance Among Law Students, they offer a different account of space in relatio n to law. Their focus is more on sociological theory, subjective to students, lawyers, professors and staff alone, without consideration to a ‘function-specific’ space as mentioned in Spaulding’s article. Building on the work of both Pierre Bourdieu’s ‘habitus’ and Judith Butler’s ‘performativity’, Manderson, and Turner formulate an ethnography from observing the useRead MoreStarbucksUbiquity And Personal Relevance Of Starbucks Ethnography1749 Words   |  7 PagesI chose the Starbucks Ethnography due to Starbucks’ ubiquity and personal relevance. Every age group knows about Starbucks, from young students in elementary school to retired seniors that are spending their days relaxing. At the place I work, a fourth grader brought a drink in. That someone so young is already drinking a Frappuccino speaks to how far Starbucks’ influence has pervaded society and strongly influenced my decision to write it. Symbolic anthropology, defined as, understanding â€Å"a cultureRead MoreCoffee Analysis : Coffee House Ethnography1877 Words   |  8 PagesCoffee House Ethnography Anth-101 Winter 2017 Sijia Wang Introduction The National Coffee Association found that the average coffee consumption in the United States is 2.96 cups of coffee per day in 2016 (NCA Coffee Drinking Trends Survey, 2016). According to the report, daily consumption of espresso-based beverages has nearly tripled since 2008 (NCA Coffee Drinking Trends Survey, 2016). Therefore, people hang out mostly in coffee shops, where they can enjoy their time with a fresh coffee. IndeedRead MoreA Proposal for Starbucks Marketing Changes2812 Words   |  11 Pagesï » ¿July 26, 2012 Mr. Howard Schultz C.E.O. Starbucks Coffee Company 2401 Utah Avenue South Seattle, WA 98134 RE: Starbucks Marketing Changes Proposal Dear Howard: Currently, Starbucks is experiencing some serious difficulties in terms of executing its major strategies. Unfortunately, as we continue to push towards greater and greater expansion, it is clear that we are loosing some of our core customers. Many are becoming disillusioned with the idea of an overly corporate and diluted image ofRead MoreEthnography Reflection2288 Words   |  10 Pagesand mapped the community. He also participated in the night guard (jaga) to learn the layout of the community, get to know his fellow villagers, and perform his civic duty. (26, 54-55, 62, 112) 2. Raybeck incorporated life histories and case studies as well as the semantic differential, a psycholinguistic instrument to quantitative analyze the connotations of concepts. Douglas was accompanied by his girlfriend Karen. She could occasionally gain entry into situations where he could not. For exampleRead MoreThe Starbucks Brandscape and Consumers10413 Words   |  42 PagesThe Starbucks Brandscape and Consumers (Anticorporate) Experiences of Glocalization CRAIG J. THOMPSON ZEYNEP ARSEL* Prior studies strongly suggest that the intersection of global brands and iocal cultures produces cultural heterogeneity. Little research has investigated the ways in which global brands structure these expressions of cultural heterogeneity and consumers corresponding experiences of glocalization. To redress this gap, we develop the construct of the hegemonic brandscape. WeRead MoreTrobriand Islanders-Malinowski and Weiner10855 Words   |  44 Pagesand a gynocentric female observer,[3] but a difference amplified by the history between the periods of their observations. The passage in time between the fieldwork of Malinowski and of Weiner marks not only a shift in the historical context of ethnography and in the sexual politics of Europeans looking at Trobriand others, but also a transformation of Trobriand realities. Weiner herself is not unaware of either anthropological or Trobriand history. At several points in her monograph (1976, xvi–xxRead MoreThe Argument for Learning a Second Language at an Early Age2902 Words   |  12 Pagesrelevant and appropriate (as cited in Tochon, 2009). This ability forms a core function of higher order thinking, a process vitally important in education. Many studies in the correlation between academic performance and language learning support this rationale. In Nicoladis, Charbonner, and Popescu (2006) noted a number of such studies in their entry on the impact of second language at an early age on socio-cognitive and socio-emotional development. They demonstrate higher test performance on aRead MoreLife And Struggle Of Lesbians At Work, School And On Television2690 Words   |  11 Pages​For my ethnographic research paper I chose to study the life and struggle of Lesbians at work, school and on television. For this paper I will refer to the people that I interviewed by different names so that no one can be offended or embarrassed. The main focus of this ethnographic essay is to compare the lives on the television show the â€Å"L† word to the lesbians in real life and to focus on the feelings lesbians have as mothers. In â€Å"Gender, Genetics and Generation: Reformulating Biology in Lesbian

Assessment On Guidance And Counselling Education Essay Free Essays

This brief essay efforts to discourse the function that school counselors, larning and disablement specializers, school psychologist and sometimes even private pattern clinicians play in the procedure of educational ability appraisal. The paper ‘s statements are entirely based on a reappraisal of the modern-day relevant literature. The essay begins with a brief reappraisal of the kineticss involved in instruction ability appraisal and so examines in inside informations, what function that these professionals play. We will write a custom essay sample on Assessment On Guidance And Counselling Education Essay or any similar topic only for you Order Now Measuring Education Ability By education/academic ability, the paper refers to a pupil ‘s possible and accomplishment in formal acquisition ( Oosterhof, 1994 ) . The appraisal is conducted to find the degree of possible and or attainment that a pupil has upon exposure to a peculiar acquisition environment ( Oosterhof, 1994 ) . In measuring a kid, the experts involved attempt to measure the extent of basic academic accomplishments that such a kid can or has accumulated at a given phase. In most instances, what is evaluated scope from cognitive accomplishments, reading and composing abilities, comprehension, callback, arithmetic accomplishments, communicating abilities etc ( Oosterhof, 1994 ) . For the intents of this paper, instruction ability assessment shall entirely mention to the potency of a kid to achieve academic accomplishments and non the already achieved accomplishments. Appraisal is besides conceived as supplying a scope of trials that help measure the potency of such a kid to larn and retain cognition in an academic scene ( Oosterhof, 1994 ) . There are those kids who display model academic accomplishments in such appraisals, normally classified in a group of superior larning ability, while others may hold a lower than mean possible, normally classified in a group of larning disablement ( Oosterhof, 1994 ) . Available literature suggests that in the yesteryear, instruction ability appraisal has meant a measuring of a kid ‘s rational ability. Such appraisals have merely constituted of sets and separate subtests of differing academic accomplishments ( Wiggins, 1993 ) . There are times that such assessment becomes critical ( Elliott, 2000 ) . For case, the school can acknowledge a kid who is executing beyond norm and even better than those far in front his or her degree ( Elliott, 2000 ) . These ‘genius ‘ pupils can sometimes hold the ability of pupils 10 old ages older and therefore necessitate particular attending and publicity to their degree of ability ( Wiggins, 1993 ) . At other times, a pupil can bespeak below-par public presentation and the school be willing to carry on a trial to find whether the kid has a disablement in acquisition ( Wiggins, 1993 ) . Independently, pupils are besides put through such appraisals when fall ining a new school, a new class or measure uping for a peculiar entry that requires a peculiar degree of instruction ability ( Taylor, Personal writer, compiler, or editor name ( s ) ; click on any writer to run a new hunt on that name.1997 ) . In all these cases, the appraisal is conducted by a panel of multi -disciplinary professionals, all of whom have single countries of expertness which combine in supplying the assessment consequences of such a kid ( Wiggins, 1993 ) . Professional Roles in Assessing Education Ability Education ability appraisal has attracted voluminous involvements in the last two decennaries. Presently, most of the available literature has been concentrating on the experts behind the appraisal procedure, inclusive of the diverse professionals responsible of doing the appraisal ( Aas et al. , 2009 ) . The assessors ‘ judgements carry important weight and impact for the assessed persons, the instruction plans and their establishments ( Aas et al. , 2009 ) . It is hence imperative that the function that these professionals/experts play be regulated by standardised processs and protocols if the appraisal is to be used for such cardinal determinations as a kid ‘s hereafter. The fact that academic ability appraisals have become a cardinal constituent of academic plans across the Earth in about every state on Earth makes it really of import that there be a cosmopolitan standards, criterion and codification of pattern employed in such procedures. Pertinent to this position is the method employed, the ends set and the functions that each expert plays in the appraisal ( Aas et al. , 2009 ) . Most schools have employed staff school counselors, larning and disablement specializers, school psychologist and sometimes even private pattern clinicians to panel the educational ability appraisal processes whereby they employ their professional expertness and cognition to organize an independent equal appraisal of kids in that school. The professio nals can be hired on a full-time, parttime and long-run footing ( Aas et al. , 2009 ) . One of the functions that these professionals play in the appraisal processes is naming larning jobs in pupils. Using the clinical psychological science theories, the experts diagnose whenever a kid has physiological, psychological and emotional jobs that mar his or her ability to larn. Identification of such jobs helps in finding ways to assist such kids in their acquisition. Second, the clinical psychological science professionals help to fit pupils with their optimum acquisition environments. This is done through measure uping which pupils fit which environment and which do non ( Taylor, Personal writer, compiler, or editor name ( s ) ; click on any writer to run a new hunt on that name.1997 ) . A pupil may be able to get by with certain demands of a peculiar acquisition environment while being wholly unable to get by with another environment ( Elliott, 2000 ) . These professionals help to fit a pupil with his or her ideal degree of challenges, demands and outlooks, non merely to forestall disheartenment and defeat for that kid, but besides to put the kid in the environment that he or she can be at his or her best ( Taylor, Personal writer, compiler, or editor name ( s ) ; click on any writer to run a new hunt on that name.1997 ) . Chiefly, these assessment Sessionss are the footing that many instruction establishments conduct abnormal psychology, psychological rating, psychoeducational guidance, audience, etc, for the pupils or possible pupils of such establishments ( American Psychological Association, 2007 ) . These professionals are charged with a experimental decision-making authorization, whereby they evaluate a kid and do a determination about such a kid ‘s ability to larn in peculiar environments. Notably, these professionals besides help the kids by coaction with the instructors in reexamining the best ways that a kid can be helped to achieve his or her possible ( Elliott, 2000 ) . This provides a important penetration to ideal direction and kid development methods in an purpose to expeditiously come on each kid ‘s cognitive/academic abilities. The professionals are besides able to name jobs in and propose ways of amending the socialisation processes of such kid ( Aas et al. , 2009 ) . In many cases, the professionals accumulate informations that is valuable to instruction and kid development and or psychology research while besides assisting reform educational systems organisations, policies and climes in favour of pupils ( Oosterhof, 1994 ) . Importantly, the professionals are given the authorization of forestalling crises and salving kids before their jobs get worse, utilizing their expertness to nail possible jobs even before such jobs become open ( Taylor, Personal writer, compiler, or editor name ( s ) ; click on any writer to run a new hunt on that name.1997 ) . School counselors, larning and disablement specializers, school psychologist and private pattern clinicians play the parental function in educational establishments by looking into the public assistance of each kid, for intents of heightening their acquisition ( Aas et al. , 2009 ) . How to cite Assessment On Guidance And Counselling Education Essay, Essay examples

Role of Social Media in Business Operations -myassignmenthelp.com

Question: Write about theRole of Social Media in Business Operations for Reddit. Answer: Reflection This particular research has created an urge in my mind to think actively upon the main concept behind the role played by the social media in covering the targeted market by the companies Woolworth limited and Lion Nathan. In my opinion, the focus of this research is upon providing the customers with a comfort of shopping through an online medium. I noticed that there are a various social media platforms which are popular for the companies to encourage their audience in order to increase awareness about the company image amongst their followers. Various platforms which have become important among the customers LinkedIn, pint rest, face book, Reddit and twitter. I found that for attaining efficiency in the overall operations of the business it is essential there is an interface developed between the company and its customers in order to establish customer engagement and communication. This interface is in the form of social media where the company gains an online presence which furthe r helps in catering to the requirements keeping in mind the individual needs (Olivas - Lujan and Bondarouk, 2013). I learned that the demographic barriers can be diminished which consist of the cultural boundaries and difference in geographical conditions of people, and social media helps in increasing the customer base. This knowledge and understanding gained from the research has helped me in knowing about the key companies of Australia which is Lion Nathan and Wools worth limited. I got an overview that Wools worth limited is one of the pioneer companies in Australia and it has been successful in serving its audiences through establishing online services for communication with the target market. Similarly, I could relate the role of social media in handling business operations in the company Lion Nathan. I learned that awareness about this company which is known for its F B services has a provision of catering to the mass market through an online platform for creating an awareness and loyalty for the brand.The potential audience of the company gets an access to benefits like giving reviews, f eedbacks, and enquire about any confusions from the convenience of home with the help of social media (Evans and Cothrel, 2014). The practicality of any information gained by studying the concept is gained when the importance is known from the experience of learning. I have come to realise and understand not only about the company but my general information about the role of social media in carrying out the business operations in the retail and the F B industry has grown as well. I understood that wools worth limited has determined that the most influential tool to target its audience is social media. The company has engaged and influenced its shoppers giving them a comfortable interface to communicate with the company with the help of features like blogs, suggestions and reviews, purchasing online and getting familiarized of the products and their prices online (Ayanso and Anteneh, 2014). This indicates that the company is able to develop a good customer base with the help of being present on social media. Once, I have come to gain enough knowledge that the business operations get simplified with the help of modern technology it has made it simpler for me to understand that the social media presence has made it possible for Lions Nathan in experimenting and making modifications in the wide range of beverages according to the needs of the audience. Being a management student I would apply be able to apply this information learned in daily practices. If I am hired as a management trainee in a MNC, I would be able to relate it to marketing techniques used by the department I work in to increase the customer base and client engagement. By going through the vast literature available through different sources about Wools worth limited and Lion Nathan, I could get enough support from authentic sources and I could analyse that the profitability of Lion Nathan has increased considerably with the help of targeting the audience through an online means. This is because it becomes easy to spread a particular update or a broadcast through social media as the major youth customers who are keen in indulging into food and beverage find it interesting in being aware through an online medium (Gensler, Vlckner, Liu-Thompkins and Wiertz, 2013). I have not only analysed this for the company Lion Nathan, but I got an opportunity to explore and analyse my learning about Wools worth limited. This company too has gained a good response from its customers by giving them a convenience to resolve their queries and problems with the help of online visibility (Rennie and Morrison, 2013). They have used the platforms like twitter and LinkedIn to create their brand awareness, image and loyalty amongst their followers. Also, social media has served as a good medium to promote their companys brand extensively. With the help of this research I could seek, explore, visualise and analyse the information from trustworthy published sources. This has helped me learn about new concepts and marketing terminologies. This research reveals that through the medium of social media, keeping the customer as first priority becomes possible. Wools worth limited has made it realistic for its customers to enjoy their shopping experience with the help of giving convenience to communicate with the company through online presence (Solomon, Russell- Bennett and Previte, 2012). Also, the customer base has considerably increased with the help of social media in comparison with the other strategies of marketing, communication and promotion (Looy, 2015) Similarly, Lion Nathan has been successful in introducing innovation into practice. According to me, the company can easily understand and tap the requirements of the clients through interacting them online which helps it further to customise its service in order to meet the expectations. This research has given me an exposure about the various networks of social media like twitter, LinkedIn, Face book and Instagram which lets the company to connect with the mass market. If the business requires engaging and targeting more number of customers then, social media is the best possible way to establish networking and communication with the users. This has helped me to gain information about the role of new marketing and promotion strategies which are adopted by the companies to create their brand image. Through this research I am able to recognise the implementation of the management strategies in daily activities. Being a student of management, I will be able to apply these techniques when I start working in the marketing department of my future workplace in order to build contacts through social networking sites to generate sales. I have gained an insight about developing the appropriate skills required for becoming a successful marketer. Also, this specific subject of research has opened up many opportunities for me to learn and be interactive as networking through social media required a person to be socially interactive. Not only, have I gained new information but this research has developed skills in me as to initiate connectivity with the target audience. I would like to conclude that this technology has served as a strong technique to carry out the business operations in the retail and foods and beverages industry. These two industries have been successful in developing a good relationship with existent participant customers and new potential customers (Turban, King, Lee, Liang and Turban, 2015). Developing a communication on regular basis and keeping the audience updated with the latest discounts and offers introduced by the companies engages the customers and builds strong relations with them (Fuchs, 2017). Therefore, interaction through social media has laid a strong base for formulating strategies to keep the business operations function smoothly (Jensen, 2013). References Ayanso and Anteneh. 2014. Harnessing the Power of Social Media and Web Analytics. Hershey: IGI Global. Evans, D., and Cothrel, J. 2014. Social Customer Experience: Engage and Retain Customers through Social Media. US: John wiley sons. Fuchs, C., 2017. Social media: A critical introduction.US: Sage. Gensler, S., Vlckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), pp.242-256. Jensen, K.B. ed., 2013. A handbook of media and communication research: Qualitative and quantitative methodologies. UK: Routledge. Looy, A. V. 2015. Social Media Management: Technologies and Strategies for Creating Business Value. Germany: Springer. Olivas - Lujan, M. R., and Bondarouk, T. 2013. Social Media in Strategic Management. UK: Emerald Group Publishing. Ratto, M. and Boler, M. eds., 2014. DIY citizenship: Critical making and social media. US: MIT Press. Rennie, F. and Morrison, T., 2013. E-learning and social networking handbook: Resources for higher education. UK: Routledge. Solomon, M., Russell- Bennett, R., and Previte, J. 2012. Consumer Behaviour. UK: Pearson Higher Education. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A managerial and social networks perspective. Germany: Springer.