Business Report Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Report - Essay Example The paper begins with an introduction of technological trends adopted by various renowned supermarket brands. Self-service checkouts have been selected as the centre of discussion. Next, a number of influences of self-service checkouts on labor need and customer satisfaction gives an insight of the importance of this system. In addition, a mixed difference opinion by several customers relating to the usage of self-service system has been given. The research paper concludes with presenting a few implications that retail businesses can imply to enhance their operations and build the customer loyalty that represents the success of their business. These systems are not adopted by businesses to reduce the costs but to enhance their customer relationships by providing easy shopping experience. Introduction To be waiting in the checkout line is one frustrating fact of shopping; however, people are now adopting offline shopping with the induction of self-service checkouts, which allow them t o evaluate their products and scan for billing. Technology has played a vital role in enhancing purchase and sales. The process has been improved further with regard to fulfilling purchase orders before time and making quicker sales in fewer periods. The food retail market is also benefiting with this technology to make the service easier for its customers who avoid spending time on long checkout queues. According to a survey conducted by Supermarket News reports, food retail sector has adopted latest technology to enhance its customer preferences by a greater margin than any other industry in this world. Consumers believe that this industry most implements technology for better customer experiences and introduces new ways and techniques to enhance their services quickly. The largest supermarkets of USA such as Wal-mart and Target have been working extensively to improve the customer experience of their supermarkets and they have successfully introduced technology as a part of their establishment to this day. Wal-mart is one renowned retail brand that adopted self-service checkouts for their stores. Customers begin to deal with the checkout process more efficiently by doing the job themselves. The response on this adoption of technology was positive and many customers were relieved of wasting time at long checkouts. According to NCR, Kmart introduced self-service checkouts with the installation of about five thousand systems at its thirteen hundred stores in year 2011. These systems managed to make sales for Kmart up to 22 percent per year, which achieved a close target for their sales (Bird, 2012, pg. 1-3). Supermarket Guru Phil Lempert proposes that supermarkets must cater to their consumer’s preferences since grocery shopping is not what they like to do the most. Particularly, 53% of consumers have been reported to avoid grocery shopping while 14% dislike grocery shopping due to the processes at retails. Knowing the preferences of customers is the ke y to introduce technology that can help bolster the retail systems. Trends that need to be adopted by retails must focus on this perspective and bring innovations to improve the way customer shops. A customer needs to have full information of what he is going to buy therefore trends must be adopted in briefing